XXL media press kit

  

I found the 2012 media press kit for XXL on http://www.americasmedia.com/mediakits/XXL%20MediaKit.pdf. This press kit allowed me to see the statistics behind the magazines potential buyers and readers such as the popular age group that reads the magazine and ethnicity etc. From the study i found out majority or male read this magazine compared to only 22% of female. There is a large number of African-Americans who read this magazine which may be influenced by the hip-hop artists who feature in the magazine articles. 83% of the readers are aged 21+ with a majority of 29% who are aged between 25-29 years old.