Adults and kids magazine are placed separately on the news stand. The adults magazine are up on the higher shelf whereas the kids magazine are on the lower selves in-line with the height of small children who can easily make eye contact with them. The purpose to placing children's magazine at their eye level, attracts their attention which eventually leads to the parents purchasing the magazine for them. The kids magazine consists of bright bold colours such as pinks, oranges & blue. This the childrens attention as the colours are very striking and bold. Some magazines come with free gifts which is wrapped in a glossy package. This draws in the audience as everyone loves freebies.
The magazines which are more popular are placed at the front whereas rest of the magazines are placed on the back of the shelves. The magazines are placed in a row, one over lapping the other which means parts of the magazine are not visible. However in most the magazines the visible areas is the left side of the magazine. You can see parts of the magazine masthead on the left hand side before its covered up by the next magazine. By being able to notice sections of the magazine masthead the audience should be able to gather what magazine it is.
Distribution of networks- Every publisher has its own distributor who let out the copies of magazines from the stages of being made till the point it is sent out to the retailer. Magazines are normally found in super markets, newsagents or newstands.
Freemium, Direct distribution- Freemiums are when you give away free issues. This encourages readers and buyers as everyone loves a little of free goodies. This is a mainstream method of distributing magazines now days to get the magazine out to the public. For example, outside train stations, there are usually people giving out free magazines. This helps make a profit from the advertising.
Sales or return- This is a method used by many companies where the copies which were unable to be sold can get sent back to the distributor. This doest affect the costings of the newsagent/new stand or the company as it is free of cost however it can be not so environmentally friendly as copies may go to waste.
Ezines- Ezines are electronic distributions of the magazine. It usually is just aversion of the magazine online on a website or an app. Ezines contain videos and hyperlinks which can extend the articles further. Now days ezines are very popular as everyone can easily search up the latest news they want to learn about for free rather than paying to buy issues of magazines.
Postal subscription- Regular magazine readers may subscribe to the magazine to have it posted to their door at discounted price. This is a good method as it mean the reader will be hassle free and does not have to worry about purchasing the magazine from the shop whereas it is handed right to them. It also means you will not miss any issues by mistake or fall behind on the issues of magazines.
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